Oral History Collection

MAIN ENTRY: Munn, Melvin
DATE OF INTERVIEW: October 21 and November 19, 1981
LOCATION OF INTERVIEW: Dallas, Texas
INTERVIEWER: David Murrah and Richard Mason
LENGTH OF INTERVIEW: 3 hours, 10 minutes (total)
SCOPE AND CONTENT NOTE: Melvin Munn discusses his past life and his work with the Life Line program in Dallas, its start, continuance and reasons for its closing. Tape 4 is a radio recording of an interview with Munn on Channel 28.
TAPE ONE, SIDE ONE: Background
Born in Ellis County, Texas
Parents
Father, Daniel P. Munn
Mother, Aggie Muerhead
Parents were farmers (sharecroppers)
Education
Public school
Finished high school (1931)

Work history
Farm
Grocery clerk
Pay
To East Texas
First Director of Religious Education in the First
Methodist Church of Longview
Health problems
Due to climate of East Texas
To Dallas, Texas (1936)
Worked at Republic National Bank
World War II
Turned down due to spinal arthritis
KRLD Radio (1945)
Job interview
Blue Cross/Blue Shield (1951-1959)
Public relations and advertising
To Pampa, Texas
Reasons
Activities
Church
To Washington, D. C.
Public Relations Consultant
Worked for Congressmen
Activities performed
Moved back to Dallas (c. 1967)
Reasons for success
Conditions
Depression
Affects
School
Teachers made learning fun
Ability to speak and announce
Worked on voice when young
Speaker at his Baccalaureate
Affect on him
Career ambitions
Liked writing
Senior paper
Book published
In Life Line Days
Republic National Bank
Depression
Reduced salaries
Munn (again)
Duties
Positions

TAPE ONE, SIDE TWO Positions (continued)
KRLD Radio
Positions
To Life Line (1965)
Origins of Life Line
Started (November 10, 1958)
Wayne Poucher commentator
Attempts to get Munn to work for them
Conversation with H. L. Hunt
Assurance of Munn’s autonomy
Hunt’s association with Life Line
H. L. Hunt (again)
HLH Products
Advertising
Thefts
Sell out
Cancelled stations carrying Life Line
Life Line off the air (April 1, 1975)
Life Line broadcast
Production procedures
Transition from master tape concept to long play
records
Kennedy assassination
Effects on conservatism
Non-profit organization
Changes
Sponsor
Stations
TAPE TWO, SIDE ONE: H. L. Hunt’s relation with Life Line
Life Line (again)
Organizational growth
Personnel
Munn’s duties
Writer
Publications
Newspaper
Keith Kathan, editor
Personality
Differences between broadcast and newspaper
Audience
Stations carrying Life Line
Non-partisan
Not affiliated with a particular church
Religious nature
Involvement with SEARCH on Mt. Ararat
From Washington to Dallas
Reasons
Washington largely concerned with
government
Munn (again)
College campus appearances
Reception
Sponsors
Kent State College
TAPE TWO, SIDE TWO: Blank
TAPE THREE, SIDE ONE: Reading of the Sermon on the Mount
TAPE THREE, SIDE TWO: The Indispensable Man
Tell Me Now
What I Live For
Psalm 1
Psalm 23
Readings from John
I Love You
A Bride’s Prayer
The Prayer of a Husband
American for Me
The Bridge Builder
The Touch of the Master’s Hand
L’envoi by Rudyard Kipling
TAPE FOUR, SIDE ONE: Morning Magazine
Melvin Munn
Famous for voice on Life Line
Overview of Lubbock School board meeting
Financing of new schools
Economic news, National House Bill for defense spending
B-1 Bomber Program
Other major and minor programs
Stocks
Southwest Airlines expansion request
Commercials
Weather
Commercials
Life Line Broadcast
Crime
People’s attitudes
Introduction
How Life Line got started
Lady in Florida started idea
Wayne Poucher—Church of Christ minister
They joined and opened an office in Washington
Started with 20 radio stations
November 8, 1958—first one
Munn joined in 1965
H. L. Hunt—major sponsor
Munn was commentator and president
Work
15 minutes a day, 7 days a week
Getting subjects
Theme—be self-sufficient
U. S. Public debt
Dedication to Southwest Collection
Number of programs
Commercials
Reasons for discontinuing program
Hunt Food Industry sold (1970)
Cost of operation (1975-1976)
Done their part—broadness of scope now
Munn’s current work
Speaking
Writing
President, Munn Company, Incorporated
Small family corporation
Map vending machines
Executive Secretary for Association of American
Dentists
Sermon on the Mount
Performs from memory
Audience
1951 Kiwannis
Reading aloud at parks
Commercials
Retirement
IRA—Individual Retirement Account
Effects everyone who works
Why we need it
Immediate tax benefits
Retirement fixed income
Tape ends
TAPE FOUR, SIDE TWO: Blank
RANGE DATES: 1930-1981
BULK DATES: 1965-1981